Wednesday, January 21, 2009

Lifestyle Fitness Coaching or Cigarette Papers

Lifestyle Fitness Coaching

Author: James Gavin

Lifestyle fitness coaching is an emerging field in the health and fitness industry. Centered on an ongoing and guided process of dialogue, Lifestyle Fitness Coaching offers a systematic approach to help fitness professionals understand their clients' needs, interests, and personal orientations and use the information to direct clients toward achieving their health and personal goals.

Lifestyle Fitness Coaching contains detailed information on coaching dialogues between the health fitness professional and the client, addressing issues such as the types of questions to ask, how to provide feedback effectively, and how to make referrals. The text includes useful information for guiding program development and learning activities that help readers understand the material and relate it to their situations. In addition, an accompanying CD-ROM contains a Matching Activities and Personal Styles (MAPS) Inventory, a validated questionnaire that clients complete to identify their likes and dislikes. The MAPS Inventory software then generates a report that coaches and clients can use to guide the coaching process.
Lifestyle Fitness Coaching presents the necessary skills for professional development and offers a methodology for gathering and analyzing personal information about clients that enables coaches to engage in dialogue about the means and ends of clients' sport and fitness programming.

With this text, professionals can do the following:
· Learn the building blocks of information and skills for developing a career as a lifestyle fitness coach
· Appreciate the skills and coaching processes necessary for communicating with clients
· Engage clients in an ongoing process of dialogue informed by comprehensive fitness-related data concerning clients' needs, interests, and background
· Reinforce their understanding and practice their application of the skills presented
· Help clients develop profiles of personal style and related exercise options

This text teaches health fitness professionals how to step into the arena of lifestyle fitness coaching to motivate, guide, inform, and support their clients' personal change processes. The book delineates the bounds of care and advice that coaches should give and helps coaches aid clients in strategizing, planning, and implementing self-change and personal improvement programs. Issues are explored including the coaching relationship; goals, boundaries, and ethics in coaching; coaching stages and processes; and coaching skills. The book also examines assessments, applications, and opportunities and directions in lifestyle fitness coaching.
As such, Lifestyle Fitness Coaching is an invaluable resource for health fitness professionals who want to expand their skills and move toward more enriching and rewarding interactions with their clients.



Book review: Democracy Governance and Growth or The Regional Multinationals

Cigarette Papers

Author: Stanton A Glantz

Around-the-clock tobacco talks, multibillion-dollar lawsuits against the major cigarette companies, and legislative wrangling over how much to tax a pack of cigarettes--these are some of the most recent episodes in the war against the tobacco companies. The Cigarette Papers shows what started it all: revelations that tobacco companies had long known the grave dangers of smoking, and did nothing about it.
In May 1994 a box containing 4,000 pages of internal tobacco industry documents arrived at the office of Professor Stanton Glantz at the University of California, San Francisco. The anonymous source of these "cigarette papers" was identified only as "Mr. Butts." These documents provide a shocking inside account of the activities of one tobacco company, Brown & Williamson, over more than thirty years. Quoting extensively from the documents themselves and analyzing what they reveal, The Cigarette Papers shows what the tobacco companies have known and galvanizes us to take action.

Library Journal

Two recent releases chronicle the history of the current political status of the controversial tobacco industry from different vantage points. Kluger's (The Paper, LJ 10/15/87) Ashes to Ashes is riveting and highly readable despite its length. From the Native American usage of tobacco through the lawsuits of the 1990s, Kluger follows the industry's agricultural and labor practices, technical advances, and marketing campaigns; he also considers research on tobacco's deleterious health effects and the tobacco control movement. Significant personalities and events such as the invention of the cigarette-rolling machine are featured. An extensive bibliography is provided, and a lengthy list of the Phillip Morris executives (and ex-executives!) are interviewed. Suitable for readers of high school age on up, this book belongs in every library. Much more scholarly, The Cigarette Papers focuses more on one companyBrown & Williamsonand one issuehealth effects. In 1994, Glantz received an anonymous package containing thousands of pages of internal documents from Brown & Williamson. The author's analysis of these indicate that, public statements to the contrary, the company did indeed know about the health and safety effects of their products and actively sought to suppress the information. The documents, made available by the University of California via the Internet (http://www.library.ucsf.edu/tobacco), are quoted extensively. Also included is a statement by Brown & Williamson in response to the 1995 publication of some of these data in the Journal of the American Medical Association. This work is extemely thorough and at times makes for tedious reading. Recommended for academic and large public libraries.Eris Weaver, Marin Inst. for the Prevention of Alcohol & Other Drug Problems, Rohnert, Cal.

Booknews

Examines 30 years' worth of secret internal tobacco industry documents from one tobacco company, plus other material subpoenaed by Congress, quoting extensively from the documents and adding background and context to demonstrate that the industry has known for decades that smoking is addictive and causes disease and death. Discusses agricultural chemicals and additives, legal concerns facing the industry, and the nonsmokers' rights movement. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Kirkus Reviews

An eye-opening exposé of the workings of the tobacco industry, based on the leaked internal documents of a leading cigarette company.

The setup is that of a thriller: In the spring of 1994 an express-mail box filled with 4,000 pages of tobacco-company documents turns up on the doorstep of longtime industry critic Glantz (Medicine/Univ. of California, San Francisco); the return address read "Mr. Butts," the name of the fast-talking cigarette from Doonesbury. Glantz assembles a team of medical doctors and policy analysts to comb through the papers, which he lodges in the special collections division of the university library so that Brown & Williamson, the tobacco company in question, cannot block public access to them. The documents are astonishing, describing research projects with codenames like ARIEL (which sought ways to boost the nicotine kick of a cigarette), giving a behind-the-scenes look at the company's maneuverings around various lawsuits and congressional inquiries, and showing beyond any doubt that B&W, at least, was well aware of the cancerous effects of smoking decades ago, although it continues to maintain that "causation has not been proved" and that nicotine is not addictive. (Smokers may also be interested to know of B&W's experiments with various additives, including benzo(a)pyrene, cocoa, and deer tongue, a plant substance known to cause liver damage in test animals.) The editors' commentary helps make sense of the often arcane papers, which are couched in the language of law, chemistry, and medicine; even with their help, however, this makes for tough slogging.

"Stall any disclosure by industry as long as possible," one B&W memo urges. Difficult as it is to work one's way through this book, the labor yields disclosures of the sort that doubtless makes for an industry insider's worst nightmare—revelations that will add new fuel to the widening debate about smoking.



Table of Contents:
List of Illustrations
Foreword
Preface
1Looking through a Keyhole at the Tobacco Industry1
2Smoking and Disease: The Tobacco Industry's Earliest Responses25
3Addiction and Cigarettes as Nicotine Delivery Devices58
4The Search for a "Safe" Cigarette108
5Public Relations in the "Safe" Cigarette Era171
6Agricultural Chemicals and Cigarette Additives201
7Legal Concerns Facing the Industry235
8Lawyer Management of Scientific Research288
9Stonewalling: Politics and Public Relations339
10Environmental Tobacco Smoke and the Nonsmokers' Rights Movement391
11Where Do We Go from Here?436
Statements by Brown and Williamson443
List of Available Documents447
About the Authors495
Document Index499
Name Index502
Subject Index512

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